Format · Wallscapes

Architectural.
Brand Statements.

When billboards aren't big enough. Wallscapes wrap entire building façades in your brand — three, five, ten stories tall. The format reserved for campaigns that need to feel iconic.

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3–10
Stories tall
Custom
Every install
Premium
Urban centers
Iconic
Brand impact

Why this format

What Wallscapes deliver.

The audience, the impact, the math behind why brands choose this format for their campaigns.

Building-Scale Canvas

Façades of 1,000–10,000+ sq ft. The brand isn't on the building — the brand IS the building.

Hand-Picked Locations

Times Square, Sunset Strip, Soho, Lincoln Road. The walls of the cities that matter.

Custom Production

Vinyl, fabric mesh, painted murals — material chosen for the architecture and the longevity required.

Permit + Install

We handle building owner negotiation, city permits, structural engineering and night installation.

Earned Media

Wallscapes generate press, social shares and PR for free. The advertising IS the story.

Long-Term Lease

Lease premier walls for 6–12 months — the longest brand presence in OOH.

Best for

Luxury brand launches Movie & album campaigns Fashion week activations Tech product reveals Sports sponsorships City takeovers

FAQ

Common Questions.

A wallscape is a large-format OOH advertisement applied to the exterior wall of a building — either as a vinyl wrap or hand-painted mural. Wallscapes appear in high-footfall urban environments and are among the most iconic formats in outdoor advertising.

Wallscapes range from approximately 10×50 ft to multi-story installations exceeding 100×200 ft. Size is dictated by the available wall face and local zoning approvals.

Vinyl wallscapes typically take 2–4 weeks from artwork approval; hand-painted murals require 4–8 weeks. We handle all permitting and installation logistics.

Wallscapes are most common in dense urban markets (New York, Los Angeles, Chicago, Miami, etc.) where high building density and foot traffic maximize exposure. We'll advise on availability in your target markets.

Most wallscape contracts are a minimum of 3 months. Annual and multi-year agreements are common for premium locations.

More formats

Related Formats.

Multi-format campaigns get better recall. Pair this with one of these.

Static Billboards

Roadside large-format with mass-market reach.

Explore

Wall Displays

Painted and vinyl exterior wall ads in urban centers.

Explore

Digital Billboards

LED option for high-impact corridors.

Explore

Ready to launch Wallscapes?

Tell us your markets, dates and budget. We'll come back within 24h with available inventory, pricing and a campaign plan.

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