Posts in August 2026
20 articles
Airalo Warns Travelers About Tourist Traps With Giant Croissant Installation
Airalo transformed London's Potter's Field into a giant tourist trap featuring a €15 croissant to encourage travelers to stay connected and avoid common holiday scams.
Netflix Promotes The Last House With A Live Billboard Installation
Netflix built a nine-meter billboard house on Sunset Boulevard where a performer remained trapped for three days to promote The Last House starring Greta Lee and Wagner Moura.
How a Times Square Hot Dog Became an OOH Brand Moment
A giant mustard-covered hot dog.
Times Square Billboard Advertising: A Buyer's Guide
Plan a Times Square billboard campaign with practical guidance on screen selection, audience fit, creative, production timing, measurement, and activation.
How Weight Loss Drugs Are Reshaping the OOH Landscape
The Billboard Dose examines how GLP-1 and weight-management brands are using OOH to build awareness, compete for attention.
Apple Music Turns Music Transfer Into Outdoor Advertising
Apple Music transformed its music transfer feature into a moving outdoor campaign by transporting a giant iPhone across highways, making switching streaming services impossible to ignore.
Electrolit Drives World Cup Buzz With LED Truck Advertising
Electrolit used a fleet of LED advertising trucks across Los Angeles, New York and Dallas to connect with soccer fans during the World Cup summer, generating more than 629,000 impressions.
Ted Lasso Season 4 Takes Over Nashville's Nash Yards
Apple brings Ted Lasso to Nashville with a digital OOH takeover across the Nash Yards network, celebrating the return of the beloved television series.
NYC Subway Advertising: A Buyer's Guide
Plan NYC subway advertising with practical guidance on station selection, formats, creative, campaign timing, measurement, and how to compare a subway media buy.
How Burger King Used Shadows to Suggest the Grill
Burger King used everyday shadows that resemble grill grates to reinforce its flame-grilled positioning.
Postmates Turns A Giant Cheese Pull Into Outdoor Advertising
Postmates transformed a cheesy burrito into a giant outdoor billboard installation in Los Angeles, proving that one irresistible visual can spark instant cravings.
Simple Mills Turns 'Nothing New' Into A Billboard Campaign
Simple Mills launches its 'Announcing Absolutely Nothing' campaign across New York, Los Angeles and The Hamptons, proving that consistency can be the biggest product announcement.
Digital Billboard Advertising: A Buyer's Guide
Plan a digital billboard campaign with practical guidance on screen selection, timing, creative rotation, buying options, measurement, and market coverage.
Affordable Billboard Advertising: A Buyer's Guide
Learn how to plan an affordable billboard campaign by prioritizing the right trade area, format, flight length, creative, and measurement instead of chasing the lowest rate.
How Uber Used New York Itself as Part of the Creative
Uber’s “Every corner of New York covered” campaign uses a Midtown placement and the Empire State Building.
Faber-Castell Turns The Sky Into Its Biggest Canvas
Faber-Castell transformed a billboard into a creative outdoor advertising installation by extending a giant pencil beyond the frame, making the sky part of the artwork.
Spider-Man Catches Giant Car In Brussels For Brand New Day
Sony Pictures transformed Brussels with a giant Spider-Man web installation suspending a real car above the city to promote Spider-Man: Brand New Day.
Coach Transforms Gen Z Storytelling Into An Outdoor Campaign
Coach moved authentic Gen Z stories beyond social media with a bold outdoor advertising campaign across Chicago and New York, turning real voices into impossible-to-miss billboards.
Fanatics Launches Emotional Campaign For Lionel Messi
Fanatics launched its 'Don't Hang Them Up' campaign encouraging Lionel Messi to continue representing Argentina after the 2026 FIFA World Cup, turning fans' emotions into a powerful marketing message.
How Audible Repositioned Listening With a Global Campaign
Audible and Special US launched stories.