Outdoor Advertising Insights — May 2026

Insights & Case Studies

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Posts in May 2026

How Molson Canadian Activated a Viral Hockey Moment
NEW
How Molson Canadian Activated a Viral Hockey Moment
May 05, 2026 Zanni GA 4 min read

Molson Canadian transforms a viral anthem moment in Buffalo into a cross-border DOOH and experiential campaign, extending its “Cheer Canadian” platform with real-time marketing and fan engagement.

How Phoenix Energy Took Over Belfast Marathon
NEW
How Phoenix Energy Took Over Belfast Marathon
May 05, 2026 Zanni GA 4 min read

Phoenix Energy elevates its Belfast Marathon sponsorship through a dynamic OOH campaign with real-time messaging, strategic zones, and runner-focused storytelling across the city.

PNC Bank Celebrates the Power of “Brilliantly Boring”
NEW
PNC Bank Celebrates the Power of “Brilliantly Boring”
May 04, 2026 Zanni GA 4 min read

PNC Bank activates its “Brilliantly Boring” platform during the NFL Draft 2026, highlighting the unseen work behind success through OOH, experiential, and storytelling campaigns.

Specsavers Reinvents Its Iconic “Should’ve” Campaign
NEW
Specsavers Reinvents Its Iconic “Should’ve” Campaign
May 04, 2026 Zanni GA 4 min read

Specsavers expands its iconic “Should’ve Gone to Specsavers” platform after 22 years, using emotional storytelling to highlight expert eye and ear care services beyond routine tests.



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