Format · Digital Billboards

Programmable.
Dynamic Reach.

The flexibility of digital with the impact of OOH. LED billboards that rotate creative every 8 seconds, day-part by audience, and respond to weather, events or live data in real time.

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8s
Creative rotation slot
1400×400
Standard pixel canvas
Live
Real-time updates
Programmatic
DSP-enabled

Why this format

What Digital Billboards deliver.

The audience, the impact, the math behind why brands choose this format for their campaigns.

Day-Parting

Show different creative by hour. Coffee in the AM, dinner specials by PM. The brand speaks to the moment.

Weather Triggers

Rain creative when it rains, heat creative on hot days. Dynamic content that feels relevant — not random.

Programmatic Buys

Buy through DSPs with audience targeting, frequency caps and real-time optimization.

Animation & Motion

Static rules don't apply. Subtle motion, color shifts and time-based effects without distracting drivers.

Live Data Feeds

Sports scores, stock tickers, social mentions, countdowns. Make the board feel alive.

Flash Sales

Stand up a flash campaign in 24 hours. Pull it down just as fast. No production lead time.

Best for

Time-sensitive promotions Sports & event marketing Programmatic / DSP campaigns A/B creative testing Retail flash sales News & live event response

FAQ

Common Questions.

Digital billboards display a series of static images that rotate every 6–8 seconds. Your ad shares the screen with other advertisers, giving you cost-effective mass exposure on premium LED screens along high-traffic corridors.

Content can be live within 24–48 hours of approved artwork. No printing or installation is needed — creative is uploaded directly to the digital network.

Most digital bulletins require a high-resolution JPEG or PNG at the board's native resolution (commonly 672×336 px or similar). We'll send you the exact specs for your selected locations.

Yes. Creative changes are typically free and can go live same-day or next-day, depending on the network. This is one of the biggest advantages of DOOH over static.

Most markets accept campaigns as short as 2 weeks. Four-week loops are the most common buy, with discounts available for longer commitments.

More formats

Related Formats.

Multi-format campaigns get better recall. Pair this with one of these.

Static Billboards

The classic OOH format. Lower CPM and permanent run.

Explore

Digital Posters

Smaller digital displays for retail and transit.

Explore

Airport DOOH

Premium captive audience — business and leisure travelers.

Explore

Ready to launch Digital Billboards?

Tell us your markets, dates and budget. We'll come back within 24h with available inventory, pricing and a campaign plan.

Start the Brief