Format · 30-Sheet Posters

Tactical.
Scalable.

The Swiss Army knife of OOH. 30-sheet posters give you billboard-style visibility at a fraction of the cost — perfect for tactical campaigns, neighborhood targeting and saturation buys.

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10.5×22.75ft
Standard format
30-sheet
Industry size
5–7 days
Fast install
Saturation
Bulk buys

Why this format

What Posters deliver.

The audience, the impact, the math behind why brands choose this format for their campaigns.

Tactical Speed

Production + install in 5–7 days. The format that responds to opportunities at retail speed.

Saturation Buys

Buy 20, 50, 100 posters in a market. Dominate a neighborhood without breaking the budget.

Cost Efficiency

Per-poster pricing 60–80% lower than bulletins. Stretch your budget across more impressions.

Neighborhood Focus

Posters fit local corridors and side streets — hit the audience near their home, school or store.

Visual Recall

Mid-format gives you billboard recall at smaller scale. Big enough to remember, small enough to scale.

Production Flexibility

Paper or vinyl, multiple sites quickly. Easy to refresh creative mid-campaign.

Best for

Local retail drivers Election & advocacy Event & ticket sales QSR & quick-service Pop-up activations Hyper-local brand-building

FAQ

Common Questions.

A poster, also called a 30-sheet, is a 12.5×24.5 ft OOH format placed near retail corridors, transit stops and neighborhood thoroughfares. Posters offer local market targeting at lower CPMs than larger bulletin formats.

Posters (12.5×24.5 ft) are smaller and placed closer to street level compared to bulletins (14×48 ft), targeting local pedestrian and vehicular traffic. They are ideal for neighborhood-level campaigns.

BM Outdoor has poster inventory in 800+ markets across all 50 states, from major metros to small and mid-size cities.

The standard buy cycle is 4 weeks. Shorter campaigns may be available on select inventory. Discounts apply for campaigns of 8 weeks or more.

Posters are typically printed on flex-face vinyl or paper-backed panels and applied to the face of the structure. We manage all print production and installation.

More formats

Related Formats.

Multi-format campaigns get better recall. Pair this with one of these.

Junior Posters

Smaller 6×12 ft sibling for hyper-local targeting.

Explore

Static Billboards

Step up to mass-market bulletin format.

Explore

Transit Shelters

Backlit panels at street level — perfect pairing.

Explore

Ready to launch Posters?

Tell us your markets, dates and budget. We'll come back within 24h with available inventory, pricing and a campaign plan.

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