SumUp, the fintech ecosystem for small businesses, shines a light on the support networks behind SMEs with “It’s Not All Up To You”—a brand campaign by Mother Berlin that celebrates regular customers, suppliers, friends, family, and neighboring companies as the “unofficial team” behind every venture.
What’s the core idea behind “It’s Not All Up To You”?
The campaign rejects the lone-hero myth. SumUp reminds entrepreneurs that no business grows in isolation: success is a community effort—and SumUp positions itself as a steady partner at every step.
How was the message brought to life?
Through real stories from three Berlin businesses—Marsano, VOLK, and ROHN.Berlin. With a human, optimistic tone, the work shows how community support and SumUp’s tools lighten everyday workloads so owners can focus on what they do best.
Why does this campaign connect with entrepreneurs?
Because it’s authentic. It acknowledges the real pace and pressures of small business life—peaks, setbacks, multitasking—and elevates the people who help keep each operation running, building credibility and trust.
What solutions does SumUp bring to the table?
SumUp offers a connected ecosystem: card readers, point-of-sale systems, advanced payment solutions, and business tools. Together, they streamline sales, payments, and reporting—effectively “lightening the load” for merchants.
How does the campaign scale across channels?
The multi-channel rollout—spanning film, photography, social, and citywide touchpoints—extends the message online and offline, reinforcing the idea of community while keeping SumUp top-of-mind for SMEs.
Final thoughts: Can community power small-business growth?
“It’s Not All Up To You” captures a simple truth: no business thrives alone. By celebrating supporters and providing practical, integrated tools, SumUp stands out as a genuine ally for entrepreneurs everywhere.
FAQs about this campaign
What is the idea behind SumUp’s ‘It’s Not All Up To You’?
The campaign spotlights the unofficial team—customers, suppliers, friends, family, and neighbors—who help small businesses thrive, rejecting the lone-hero narrative.
Who created the campaign?
It was developed by Mother Berlin in collaboration with real Berlin merchants: Marsano, VOLK, and ROHN.Berlin.
Why does this campaign resonate with SMEs?
It’s authentic and human. By honoring everyday realities and support networks, SumUp builds credibility and emotional connection with business owners.
What solutions does SumUp provide to small businesses?
A connected fintech ecosystem: card readers, point-of-sale systems, advanced payment solutions, and business tools that streamline sales, payments, and reporting.
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