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Dolmio brings back Spurs’ infamous “Lasagne-gate” with a cheeky OOH activation that turns football folklore into a playful brand moment—swapping superstition for a tasty win.
What’s the core idea behind Dolmio’s Spurs stunt?
Partnering with T&P, Dolmio taps into a legendary Premier League mishap—“Lasagne-gate”—and reframes it with humor, reminding fans that when it’s made with Dolmio, lasagne is a reason to celebrate, not to panic.
How was the message brought to life?
Bold ad vans and OOH placements around the Spurs–West Ham clash delivered punchy lines linking lasagne, luck, and loyalty—turning a notorious moment into shareable fan culture.
Why does this campaign resonate with fans?
It blends nostalgia, humor, and football culture—making Dolmio part of the conversation on matchday. The result is higher recall and warmer brand sentiment without ever showing a product demo.
What can brands learn from “Lasagne-gate” rebooted?
Smart OOH can flip a negative meme into brand equity. By leaning into shared memories and playful stunts, brands can trade specs for stories—and earn authentic engagement.
FAQs about this campaign
What is the story behind Dolmio’s Spurs campaign?
It revives the infamous ‘Lasagne-gate’ incident where Tottenham lost out on Champions League qualification—this time flipping it into humor and positivity.
How was the message delivered?
Through bold OOH ad vans placed near Spurs’ match against West Ham, reminding fans that lasagne made with Dolmio is always a win.
Why does this campaign stand out?
It smartly blends football folklore, humor, and brand messaging—making Dolmio relevant in both cultural memory and fan conversations.
What can other brands learn from this?
Leveraging nostalgia and playful stunts in OOH can transform negative events into engaging stories that strengthen brand affinity.
Craft emotive OOH that resonates
Explore high-visibility print and OOH formats that elevate brand values and recall.
