Kathmandu, the outdoor apparel brand, launches a new global platform with a clear invitation: “Outside, your comfort zone.” In a world where we’re spending more time indoors than ever, the campaign transports us and reminds us that—with the right gear—the outdoors can feel just as comfortable as the couch.

What’s the idea behind this campaign?

Kathmandu reframes comfort by bringing it outside. Through a series of immersive films, the brand shows that nature can be a place of warmth, ease, and everyday ritual—provided you have reliable, thoughtfully designed gear.

Where were the films shot?

The first four films were captured in the Coromandel, New Zealand, featuring local community talent. The locations act as living proof that wild places can feel like home when you’re prepared to embrace them.

Why is this execution unique?

Instead of framing the outdoors as a test of endurance, Kathmandu positions it as a space of comfort and belonging. The campaign blends cinematic immersion, authentic casting, and a lifestyle-first approach—bridging aspiration with everyday accessibility.

Collaborators and acknowledgements

Special thanks to DOC (Department of Conservation) and the Thames–Coromandel District Council for their support in making this production possible across protected landscapes and community spaces.

Final thoughts: Making nature feel like home

With “Outside, your comfort zone”, Kathmandu steps beyond performance talk to celebrate the comfort of being outdoors. It’s an inspiring reminder that home isn’t only a place—it’s a feeling you can carry into the wild with the right mindset and the right gear.