Frequently Asked Questions
Ambar celebrates its 125th anniversary by turning bus shelters in Zaragoza into glass showcases exhibiting 24 iconic pieces from its brewing history.
The open-air exhibition is located in central Zaragoza, specifically across Paseo Independencia, Plaza Aragón, and Gran Vía.
Highlights include Ambar’s first glass-blown bottle from 1900, Spain’s first alcohol-free beer from 1976, and the innovative Triple Zero Tostada.
It celebrates the brand’s 125-year legacy while turning outdoor spaces into storytelling platforms that blend culture, nostalgia, and creativity.
By transforming everyday transit shelters into cultural installations, the campaign shows how outdoor media can connect people with heritage and brand identity in unexpected ways.
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