Hungry Howie’s marks 40 years of Flavored Crust® with an omni-channel push created with Gravity Global—bold flavor, Detroit attitude, and attention-grabbing OOH.
What is “We Do Bold,” and why go omni-channel?
The campaign celebrates 40 years of Flavored Crust® by combining culture-driving activations with out-of-home (OOH). The goal: spark conversation, fuel trial of a new flavor, and keep the brand salient when decisions happen.
Summary
Short answer: A culture play + OOH to convert flavor innovation into talk value and store traffic.
How did “National Flavored Crust Day” turn fans into ambassadors?
Hungry Howie’s invited fans to a lottery for pizza-themed tattoos and a year of pizza for 50 winners—amplified by social and PR to extend reach beyond the store.
Summary
Short answer: Experiential + earned media—fans leave with ink and a story worth sharing.
Why introduce the Sweet Heat Bacon Crust during the activation?
A limited-time flavor adds urgency and a reason to try now, linking the cultural moment to measurable trial and orders.
Summary
Short answer: Scarcity + novelty = urgency and trackable product trial.
How did OOH reinforce competitive targeting?
Mobile billboards and contextual OOH near competitor zones and high-intent corridors kept the brand visible at decision time—building mental availability right before purchase.
Summary
Short answer: Be visible where decisions happen—OOH around competitors and key traffic flows.
FAQs about this campaign
What is the main objective of “We Do Bold”?
Turn flavor equity into culture and trial—then sustain salience via OOH where decisions happen.
Why pair experiential stunts with OOH?
Experiences create PR and social talkability; OOH sustains reach and nudges action near the point of purchase.
How could a similar brand replicate this?
Anchor on a product hook, add a bold fan experience, and surround it with OOH in competitive, high-traffic areas.
How would BM Outdoor activate this in my city?
We map high-intent corridors, deploy mobile/static OOH, and track lift through codes, POS windows, or brand lift studies.
Ready to go bold with OOH?
Explore premium corridors and mobile units near your competitors. Get a tailored plan in minutes.
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