Format · Digital Street Furniture

Dynamic.
Pedestrian-Scale.

Digital flexibility, pedestrian scale. LED posters and digital street furniture combine the dynamic creative of digital with the eye-level visibility of traditional posters — perfect for high-frequency urban touchpoints.

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8s
Creative rotation
Backlit LED
24/7 visibility
Pedestrian
Eye-level
Network
Multi-site buys

Why this format

What Digital Posters deliver.

The audience, the impact, the math behind why brands choose this format for their campaigns.

Day-Parting

Morning commuter creative, lunchtime promos, evening event push. Match the moment.

Programmatic Buys

Buy through DSPs at the network level. Audience targeting + frequency capping.

Backlit 24/7

Same vivid brand impact at night as at noon. No darkness penalty.

Quick Creative Swap

Change creative in hours, not days. Test, optimize, refresh — at digital speed.

Network Reach

Hundreds of digital street furniture screens across urban areas in a single buy.

Motion Allowed

Subtle animation, transitions, weather-triggered creative. Make the static format dynamic.

Best for

Programmatic DOOH Tactical promotions Event marketing Retail flash campaigns Sports & live events Multi-creative A/B tests

FAQ

Common Questions.

A digital poster is a smaller-format digital OOH display (typically 4×6 ft or 5×7 ft) deployed in retail environments, transit stations, urban street furniture and pedestrian corridors. Content rotates in 6–10 second slots.

Your ad rotates alongside other advertisers on a shared network. Standard loops are 8–10 seconds per advertiser. Exclusive takeover packages are available on select networks for maximum frequency.

Most digital poster networks accept still images (JPEG, PNG) or short video (MP4 up to 10–15 seconds) at the screen's native resolution. We'll provide exact specs for your selected network.

Yes. You can select specific screens by location, venue type, neighborhood or audience profile — making digital posters ideal for hyper-local and proximity-based campaigns.

Content can typically be live within 24–48 hours of creative approval. No print production or installation is required.

More formats

Related Formats.

Multi-format campaigns get better recall. Pair this with one of these.

Digital Billboards

Bigger DOOH format for highway-level reach.

Explore

Posters

Static counterpart to your digital poster buy.

Explore

Airport DOOH

High-impact digital placements in travel hubs.

Explore

Ready to launch Digital Posters?

Tell us your markets, dates and budget. We'll come back within 24h with available inventory, pricing and a campaign plan.

Start the Brief