What the campaign is really selling: trust at the counter

At its core, “Make Your Problems Our Problem” isn’t just about symptoms—it’s about reassurance. The campaign positions Unichem and Life Pharmacy as the place you go when you don’t want to be rushed, judged, or treated like a transaction. It’s a reminder that the best “product” a pharmacy can offer is a human who listens, asks the right questions, and helps you take the next step.

Why empathy is a strategic differentiator (not a soft idea)

In a market where pharmacy can easily become price-led and commoditized, empathy becomes a measurable advantage:

• People are more likely to return to a provider that makes them feel understood.

• Advice delivered with warmth feels more credible and easier to follow.

• “People-first” service is harder for big-box competitors to copy at scale.
  This is brand positioning disguised as humor—and that’s what makes it sticky.

The creative device: literal “I feel what you feel” storytelling

The campaign takes empathy and turns it into a visual metaphor you can understand in one second: the pharmacist appears to experience the same issue as the customer. That choice does two things fast:

• Instant comprehension (no heavy copy needed).

• Emotional alignment (the brand is “with you,” not “above you”).
  It’s silly on purpose, but the message underneath is serious: we’re in it with you.

Why the summer timing matters

Summer creates a perfect “truth window” for pharmacies: more travel, more outdoors, more small problems—sun reactions, allergies, minor injuries, bites, dehydration, stomach issues, and general “I’m not at home and I need help fast.” The campaign taps into that seasonal reality to make the brand feel useful right now, not just “nice.”

What this campaign signals about the brand’s long-term platform

By leaning into empathy again after “Awkboards,” Unichem and Life Pharmacy are building a consistent platform: human-first healthcare with creative bravery. That consistency matters because it turns one campaign into a recognizable brand behavior—something customers expect and remember.

Takeaway for marketers (and why this is a smart category play)

This is a strong example of how to elevate a service category: instead of listing features (range, price, convenience), it sells an experience people actually value—being taken seriously. The literal empathy idea is entertaining, but the strategic win is simple: it reinforces Unichem and Life Pharmacy as the trusted choice when people want help, not hassle.