Quick Answer
Funkin and Impero launched “Girls Just Wanna Have Funkin,” an integrated OOH, social, and shopper marketing campaign designed to promote Funkin Nitro Cocktails across key social occasions.
Funkin Launches “Girls Just Wanna Have Funkin” OOH Campaign
Funkin has unveiled “Girls Just Wanna Have Funkin”, a new integrated advertising campaign created by Impero to promote its Nitro Cocktails range.
The campaign was designed to connect with women seeking a convenient cocktail option for social occasions, including nights in with friends, summer get-togethers, and spontaneous moments on the go.
Building a Platform Around Social Moments
Impero developed both the strategy and creative platform, focusing on occasions where consumers want an easy and enjoyable cocktail experience without the complexity of traditional cocktail preparation.
The campaign embraces the playful personality of the brand while positioning Funkin Nitro Cocktails as a ready-to-drink solution for modern lifestyles.
London OOH Takes Center Stage
The first phase of the campaign launched across major outdoor advertising locations in London.
Featured sites include The Great West Road Towers, The Southbank Tower, Holland Park Tower, and Wandsworth Tower East, creating strong visibility across the city.
An Integrated Multi-Channel Rollout
Beyond outdoor advertising, the campaign extends across social media and shopper marketing channels to reinforce awareness and drive product trial.
This integrated strategy ensures consumers encounter the brand across multiple touchpoints.
Standing Out in a Competitive RTD Market
According to Michael Scantlebury, Executive Creative Director at Impero, the RTD category is becoming increasingly crowded and serious.
The campaign responds by embracing the fun, confidence, and distinctive spirit that consumers already associate with Funkin.
Bringing the Product Experience to Life
Lucy Reidy, Marketing Manager at Funkin Cocktails, noted that the campaign was designed to highlight the velvety smooth taste experience of Funkin Nitro Cocktails.
The creative execution brings that product truth to life in a way that feels emotionally engaging and culturally relevant.
What Brands Can Learn From This Campaign
The campaign demonstrates the power of combining clear consumer insights, bold creative work, and integrated media channels.
It also highlights how outdoor advertising can amplify brand personality while driving awareness in highly competitive categories.
Summary
Created by Impero, “Girls Just Wanna Have Funkin” positions Funkin Nitro Cocktails as the perfect companion for social moments, from nights in with friends to summer gatherings and on-the-go occasions.
The campaign combines large-format London billboards, social media content, and shopper marketing to bring the brand’s playful personality and distinctive Nitro cocktail experience to life.
FAQs
What is the “Girls Just Wanna Have Funkin” campaign?
It is a multi-channel marketing campaign promoting Funkin Nitro Cocktails through OOH, social media, and shopper marketing.
Who created the campaign?
The campaign was developed by creative agency Impero.
Where did the OOH campaign launch?
The first wave launched across London sites including The Great West Road Towers, The Southbank Tower, Holland Park Tower, and Wandsworth Tower East.
What makes the campaign unique?
The campaign embraces the fun and social spirit of the Funkin brand while highlighting the distinctive velvety smooth Nitro cocktail experience.
Frequently Asked Questions
It is a multi-channel marketing campaign promoting Funkin Nitro Cocktails through OOH, social media, and shopper marketing.
The campaign was developed by creative agency Impero.
The first wave launched across London sites including The Great West Road Towers, The Southbank Tower, Holland Park Tower, and Wandsworth Tower East.
The campaign embraces the fun and social spirit of the Funkin brand while highlighting the distinctive velvety smooth Nitro cocktail experience.
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