Canva OOH Campaign: What Will You Canva Today? | BM Outdoor

BM Outdoor: Everyday Creativity Meets OOH Advertising

The Canva OOH campaign, “What Will You Canva Today?”, brings familiar creative moments into public view. Developed by Goodby Silverstein & Partners (GS&P), the North America brand platform focuses on the range of things people can make, the simplicity of getting started and the pride that comes with creating something personal.

For BM Outdoor, the campaign offers a useful example of how Out-of-Home Advertising can make a digital platform feel relevant to everyday life. Each execution starts with a recognizable task and gives the person behind it room to become the story.

To connect your own brand with relevant audiences and locations, plan your next outdoor advertising campaign with BM Outdoor.

A North America Brand Platform Built Around Everyday Possibilities

Canva was founded in Perth in 2013 by Melanie Perkins, Cliff Obrecht and Cameron Adams and is now headquartered in Sydney. This campaign presents its capabilities through ordinary situations: studying, teaching, looking for work, sharing a social post or developing a new identity.

The platform brings three ideas together: product breadth, ease of use and personal pride. A presentation and a classroom sign serve different purposes, but both can express the choices of the person making them.

Dana Marineau, Chief Marketing Officer for Canva North America, explains that students, teachers, entrepreneurs and parents already use Canva for projects ranging from professional presentations to birthday invitations. The campaign aims to broaden awareness of what people can create on the platform.

A Group Project Becomes a Relatable OOH Moment

The first supplied visual shows a student wearing headphones in a library. The headline refers to making all the slides for a group project, turning an ordinary academic task into a small, recognizable joke.

The close portrait establishes the human situation before the campaign question appears. In this OOH Advertising execution, the presentation tool is understood through the task the student needs to finish.

Street Furniture Advertising Makes Social Creativity Visible

The second visual adapts the campaign to a vertical street display. A woman in a blue outfit appears alongside a short message about creating a social post that does her outfit justice.

This Street Furniture Advertising execution connects a digital publishing habit with a public setting. The turquoise-to-purple border and large campaign question remain consistent, while the portrait and supporting line introduce a different creative need.

Billboard Advertising Gives Résumé Creation a Human Face

The third visual shows a man on a sofa with a cat beside him. Its playful résumé message introduces a professional task through a relaxed domestic scene.

The composition gives Billboard Advertising a clear hierarchy: a face, a short idea and the recurring campaign question. The cat adds personality without requiring a long explanation, while the résumé reference demonstrates another practical use for Canva.

BM Outdoor: A Consistent Visual System Across Outdoor Media

BM Outdoor sees a practical planning lesson in these executions: a campaign can address different audiences while preserving a recognizable identity. Canva repeats the same frame, portrait treatment and campaign question, then changes the everyday task.

For Outdoor Media, that approach allows horizontal billboards and vertical street furniture to belong to one campaign. Each format still needs its own composition, readable type and appropriate balance between the portrait and the headline.

Explore billboard and street furniture advertising with BM Outdoor to build a media plan around your message and audience.

Bus Shelter Advertising Celebrates Classroom Creativity

The fourth supplied visual places a teacher’s portrait in a bus shelter panel. The message focuses on classroom signs, giving an everyday educational task a place in the wider campaign.

The vertical layout keeps the face prominent and the campaign question near the bottom. As a piece of Bus Shelter Advertising, the creative shows how a specific use case can be communicated through a short line and a recognizable person.

A First Logo Becomes a Confident Outdoor Statement

The fifth visual features a woman seated at a café, paired with a message about making a logo for the first time. The line acknowledges a beginner’s situation while keeping the emphasis on taking the first step.

This Creative OOH execution expresses accessibility through a specific task. The photograph supplies the personal context, while the headline presents logo creation as something the person is already doing.

OOH, Social and Television Share One Brand Idea

The launch combines out-of-home, social and three television spots. The first TV spot aired on Sunday, November 1, 2026, during NBC Sunday Night Football.

Canva’s official announcement identifies New York and San Francisco as outdoor markets. It also credits Canva’s in-house team for collaborating with GS&P on the outdoor, social and radio work.

From an OOH Marketing perspective, the campaign offers a useful division of storytelling roles: outdoor creative communicates a task quickly, while television gives a situation more time to develop. A shared question connects these different encounters with the brand.

BM Outdoor: Apply the Idea to Your Next OOH and DOOH Campaign

For BM Outdoor, the planning takeaway is to start with a situation the intended audience understands. Choose the task, feeling or need that gives the brand a meaningful role, then adapt the message to the viewing conditions of each placement.

These creative principles can also inform future DOOH Advertising and Digital Out-of-Home plans: keep the main idea readable, preserve brand recognition and use any motion to support comprehension. The format and delivery approach should follow the campaign’s objectives.

Request your OOH media plan with BM Outdoor to explore billboards, street furniture, transit advertising and digital outdoor formats for your next campaign.