2K Games launches 'Quit Earth' for Borderlands 4, with cryptic billboards, a live action trailer, and the reveal of Kairos, the new world.

‘Quit Earth’: Borderlands 4 Launch Campaign

2K Games has kicked off the highly anticipated launch of Borderlands 4 with an ambitious campaign titled ‘Quit Earth’. The rollout began with cryptic billboards and posters appearing across major cities, from Times Square in New York to key sites in Los Angeles, sparking curiosity and speculation among fans.

From Mystery to Reveal

Within days, the mystery unfolded as the hero film dropped, transforming the enigmatic out-of-home placements into an official invitation to Kairos, the new world awaiting players in Borderlands 4. The reveal marked a dramatic shift in tone, turning suspense into full-blown excitement.

A Chaotic Live Action Trailer

The centerpiece of the campaign is a live action trailer directed by Justin Benson and Aaron Moorhead at SKUNK. The film is a chaotic, adrenaline-fueled introduction that captures the spirit of the looter-shooter franchise while teasing the adventures that await in the latest installment.

Building Anticipation Across Media

Crafted by creative agency Battery, the campaign blends mystery, spectacle, and storytelling. By first sparking intrigue with outdoor advertising and then delivering a high-energy cinematic reveal, ‘Quit Earth’ sets the stage for one of the most talked-about game launches of the year.