Audi’s “Engine Symphony” by BBH transforms RS engine sounds into sheet music, blending performance engineering

Audi Creates Its Engine Symphony

Audi and BBH launch “Engine Symphony,” a campaign that transforms the sounds of RS models into sheet music, celebrating both performance and artistry at the close of the classical music season.

Reinventing auto advertising with subtlety

Instead of high-speed car visuals, the OOH work presents meticulously crafted musical scores. This sophisticated approach highlights the unseen details of Audi engineering while engaging audiences in a fresh, cultural way.

Emotional resonance through sound

For Audi owners, the emotional experience of driving is tied closely to the engine’s sound. Capturing this resonance, the campaign speaks directly to the passion of performance car enthusiasts and music lovers alike.

DOOH scores at classical events

Digital OOH screens display compositions titled by horsepower and sub-headed with RS model names, connecting directly with classical music fans attending the last concerts of the summer season.

Composer Ben Parry’s precision

To ensure accuracy, composer Ben Parry listened to RS engine sounds hundreds of times, transcribing them into detailed sheet music. Each score captures delicate nuances, making the creative authentic and playable for those who read music.

A blend of engineering and culture

This campaign unites automotive excellence with musical artistry, showcasing how Audi’s performance models are as finely tuned as a symphony — a unique blend of innovation, sound, and emotional storytelling.