Morrisons Scares After Dark With Halloween Pizza · 2025-10-29 · 4 min read · By Zanni GA — BM Outdoor
Morrisons Scares After Dark With Halloween Pizza
Zanni GA — BM Outdoor 2025-10-29 4 min read#OOH#Outdoor Advertising
Quick answer: Morrisons’ 'After Dark Ads' campaign brings its Halloween Pizza range to life at night with spooky transformations, showing how OOH can embrace technology and seasonal storytelling.
Frequently Asked Questions
It’s a Halloween OOH campaign where the Market Street Pizza range transforms at night with eerie visuals using light-sensitive technology.
The Pumpkin Shaped Margherita Pizza, Hot Bonfire Pizza, and Vampire Slayer Garlic Pizza are the key products showcased.
By night, typefaces and visuals morph into spooky alternatives, with live animations of flames, ghouls, and vampires adding a supernatural twist.
It appeared nationwide across high-footfall UK locations between October 27 and November 2, supported by social media content.
That playful seasonal creativity, combined with technology and OOH impact, can transform products into engaging cultural moments.
Bottom line: By day, Morrisons’ Market Street Halloween Pizza range looks appetizing — but after dark, with light-sensitive tech, the OOH creatives morph into spooky visuals. Flames, ghouls, and vampires appear across billboards and digital vans, highlighting products like the Pumpkin Margherita, Hot Bonfire Pizza, and Vampire Slayer Pizza. The campaign, created by Leo UK with media by Wavemaker, shows how OOH can turn everyday ads into supernatural experiences.
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Billboards
Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.
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Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.
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