Format · Bus Wraps & Side Panels

Mobile.
Multi-Market.

OOH that moves. Full bus wraps and side panels carry your brand through every neighborhood of the city, hitting commuters, pedestrians and drivers across multiple touchpoints per day.

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100+
Daily impressions per bus
Multi-route
Citywide coverage
30 days
Standard run
Full wrap
Or side panels

Why this format

What Bus Advertising deliver.

The audience, the impact, the math behind why brands choose this format for their campaigns.

Citywide Movement

A single bus passes through 30+ neighborhoods a day. The brand surfaces everywhere the bus goes.

Full Wrap or Panel

Choose full vehicle wraps for maximum impact or king/queen side panels for cost-efficient reach.

Audience Mix

Commuters, pedestrians, drivers, cyclists — bus ads hit every urban mode of transportation.

Multi-Touch Frequency

Same audience sees the brand 3–7 times per day as routes cycle. Frequency that builds memory.

Eye-Level Visibility

Side panels sit at sightline. No "look up" required — perfect for distracted urban audiences.

Affordable Reach

Cost per impression up to 60% lower than premium billboards in the same market.

Best for

Urban brand launches Retail traffic drivers Service brand awareness Local political campaigns Quick-service restaurants Apparel & lifestyle brands

FAQ

Common Questions.

We offer king (side panel), queen (rear panel), full wraps, interior cards and headboards. Each format offers a different impression count, price point and creative canvas.

Urban bus routes typically generate 10,000–40,000 impressions per day depending on the route and market. Full wraps convert the entire bus into a moving billboard, maximizing exposure.

The standard buy cycle is 4 weeks, aligned with transit authority schedules. Longer campaigns of 8 or 12 weeks receive volume discounts.

Yes. Routes can be selected by geography, demographics or ridership volume, allowing you to focus on the neighborhoods and corridors that matter most to your brand.

Full wraps typically use calendared vinyl with perforated window film (60/40 or 50/50 perf). Exact specs are provided after location selection. Our print partner handles production.

More formats

Related Formats.

Multi-format campaigns get better recall. Pair this with one of these.

Transit Shelters

Backlit panels at bus stops — pairs perfectly with bus.

Explore

Benches

Street-level companion to bus and shelter ads.

Explore

Junior Posters

Local-neighborhood reinforcement near transit corridors.

Explore

Ready to launch Bus Advertising?

Tell us your markets, dates and budget. We'll come back within 24h with available inventory, pricing and a campaign plan.

Start the Brief