Wavytalk turns heads in SoHo with bold wildposting: “Steam it. Smooth it. Slay it.” Discover how this campaign redefines OOH beauty marketing.
Wavytalk Takes Over SoHo With Bold Posters
In the heart of SoHo, New York, Wavytalk has launched a striking wildposting campaign to promote their styling tools with a powerful trio of calls to action: “Steam it. Smooth it. Slay it.”
OOH Beauty That Stops You in Your Tracks
This eye-catching series of posters features diverse women confidently holding Wavytalk steam straighteners. With a simple backdrop and bold typography, the visuals shine through, transforming the wall into a canvas of empowerment. It’s a bold reminder of how OOH advertising can amplify brand identity in everyday spaces.
Wildposting in Motion: Real People, Real Power
As pedestrians rush by, the posters stand still—commanding attention and aligning perfectly with the city’s energetic vibe. The campaign’s location is no coincidence: SoHo is known for its art, fashion, and trendsetters, making it the ideal stage for Wavytalk’s brand message.
More Than Ads—It’s a Movement
The phrases “Steam it,” “Smooth it,” and “Slay it” go beyond product promotion—they become mantras. Wavytalk taps into beauty empowerment, using OOH media to deliver not just visuals but vibes. The repetition across different models emphasizes inclusivity and bold self-expression.
Why OOH Still Matters in a Digital World
In an age of constant scrolling, billboards and posters offer a tactile, real-world touchpoint. This campaign proves that physical ads—done right—still have the power to trend, inspire, and convert. It’s OOH that resonates with modern audiences.
Final Thoughts: Slay It, Wavytalk
With just six posters, Wavytalk reminds us that simplicity, placement, and strong messaging are key. Whether you steam it, smooth it, or slay it—this brand is clearly here to do all three.
