Huda Beauty's lip stain launch turns into a creative scavenger hunt with giant lips, prizes, and a surprise meet & greet in London!

A Lip-Stained Campaign Like No Other

Forget traditional pop-ups — Huda Beauty has redefined product launches with a bold, community-driven experience in London. To celebrate her new 12HR Jelly Stained Lips, the brand organized an interactive scavenger hunt across the city, drawing massive attention and engagement.

5 Giant Lips and Clues on Instagram

The campaign, named "Pucker Up London", featured 5 giant lips hidden throughout London. Fans followed clues dropped via Instagram Stories, racing to find the lips in exchange for prizes, goodie bags, and exclusive product previews.

@hudabeauty Next stop: TRAFALGAR SQUARE 🏛️💋 @Ayamé ♬ original sound - Huda Beauty

A Surprise Meet & Greet with Huda Herself

As if that wasn’t enough, the experience ended with a surprise appearance by Huda Kattan, giving fans the chance to meet her in person. This unique blend of offline treasure hunt and online storytelling took beauty marketing to a new level.

Experiential Marketing at Its Best

Huda Beauty’s campaign is a masterclass in community-based experiential activations. By fusing digital engagement with real-world action, the brand delivered not just a product launch, but a city-wide memory.