JBL Live 780 NC Headphones Take Center Stage in New Global OOH Campaign
JBL has unveiled a new outdoor advertising campaign focused on the Live 780 NC headphones, bringing the product into the spotlight through bold large-format creative.
The campaign showcases JBL’s latest audio technology while reinforcing the brand’s presence across international markets.
A Global Campaign Built for Local Relevance
The rollout was produced, translated, and localized by POP and Havas New York in collaboration with HARMAN International, Havas London, and Arena Media.
This coordinated effort allowed the campaign to maintain a consistent global identity while adapting messaging and creative assets for different audiences.
Putting the Product at the Center
The creative places the JBL Live 780 NC headphones front and center, ensuring immediate product recognition across outdoor formats.
By focusing on the product itself, the campaign emphasizes JBL’s commitment to delivering premium audio experiences through innovative technology.
The Power of Outdoor Advertising
Outdoor media provides JBL with a highly visible platform capable of reaching consumers throughout their daily routines.
The campaign uses large-scale placements to create impact, helping the headphones stand out in competitive urban environments.
Collaboration Across Multiple Markets
The project highlights the importance of collaboration between creative, media, and localization teams when executing international campaigns.
By aligning production, adaptation, and media strategy, JBL was able to create a unified campaign experience across regions.
What Brands Can Learn From This Campaign
JBL’s campaign demonstrates how global brands can balance consistency and localization to maximize effectiveness.
The work shows that strong product-focused creative, supported by thoughtful market adaptation, can deliver impactful outdoor advertising at scale.
Summary
The JBL Live 780 NC headphones are at the center of a new international outdoor advertising campaign designed to maximize visibility across multiple markets.
Produced, translated, and localized by POP and Havas New York in collaboration with HARMAN International, Havas London, and Arena Media, the campaign demonstrates the power of coordinated global brand storytelling.
Frequently Asked Questions
The campaign highlights JBL’s Live 780 NC headphones.
The campaign was produced through a collaboration involving POP, Havas New York, HARMAN International, Havas London, and Arena Media.
Localization allowed the campaign to remain relevant across different markets while preserving a consistent global brand identity.
Its product-focused creative, combined with global coordination and local adaptation, helps maximize visibility and brand recognition.
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