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How to maximize the efficiency of LED screens (DOOH)

Discover how Hahn's innovative Bondi Beach campaign used real-time displays and interactive elements to redefine outdoor advertising and boost brand engagement.

Outdoor Advertising and Real-Time Experiences

The brand Hahn surprised visitors at Bondi Beach in Sydney, Australia, with a bus stop ad campaign that did more than just promote their Ultra Zero Carb beer—it provided a unique, interactive outdoor advertising experience. Featuring a real-time display of air and sea temperatures, this campaign captivated passersby and immersed them in a refreshing experience through transit advertising.

The Strengths of Hahn’s Outdoor Advertising Campaign

Hahn’s strategy of using a bus shelter in a high-traffic location like Bondi Beach shows how effective outdoor advertising can be in busy areas. The setup included a massive beer bottle as the visual icon, while the bus stop itself was equipped with eskies (coolers) as seating for visitors, enhancing the interaction. This approach not only increases brand awareness but also maximizes the impact of outdoor advertising and out of home (OOH) advertising by offering a space for visitors to rest and interact with the campaign.

Leveraging Digital Media in OOH and DOOH

This campaign can also be seen as an example of DOOH (Digital Out of Home), incorporating real-time technology to update air and sea temperatures. Incorporating outdoor media in digital out of home campaigns is a growing trend, and Hahn demonstrates how smart use of these tools can transform a bus stop into a memorable OOH advertising experience.

Moreover, the use of a bus stop as a display location opens up new opportunities for billboard advertising prices, billboard rates, and ad placements in key locations. The success of campaigns like this shows how outdoor advertising can evolve through technology and creativity.

How Much Does an Outdoor Advertising Campaign Like This Cost?

High-impact outdoor advertising campaigns like Hahn’s vary in billboard ad rates and billboard rental costs based on location and customization. Investing in billboard expenses in high-traffic spots like Bondi Beach can deliver a strong return by boosting brand awareness and capturing a diverse audience.

For businesses looking to execute a similar campaign, it’s essential to consider billboard ad costs and overall outdoor advertising costs associated with location, design, and additional technology, such as digital screens, to create dynamic experiences. Working with outdoor advertising companies that offer creative and technological solutions can help brands make the most of their billboard advertising rates and billboard rentals to achieve a strong visual and brand impact.

The Importance of Innovation in Outdoor Advertising

Hahn’s campaign at Bondi Beach shows how innovation in OOH ads and transit advertising in public spaces can create meaningful connections with the public. Brands that invest in digital out of home and outdoor advertising in strategic spots can create a strong impact at a lower cost compared to other advertising channels, especially by using high-visibility areas like bus stops and other high-traffic zones.

In summary, Hahn’s outdoor advertising campaign shows how a brand can use outdoor media to innovate and create memorable, effective brand experiences. While billboard prices may vary, investing in high-quality out of home advertising can significantly improve brand presence and return on investment.

 

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Why choose BM Outdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
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Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor advertising services:

    Outdoor Advertising Options

    Explore key OOH formats by category and jump into details for specs, placements, and availability.

    Billboards

    Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

    Posters

    Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

    Transit Advertising

    Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

    Specialty Advertising

    Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

     

    Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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